Certificate Course in Digital Marketing

  1. Course Details

Digital marketing has become the next big thing in the line of business. To fulfil these demands, MITCON e-school has designed digital marketing course which helps in understanding the requisites of the online world. With our course, we help you utilise your online skills to turn a business more productive. We help you integrate various marketing strategies and teach you about online marketing framework.

Duration: 2 months

  1. Course Syllabus 
  • Introduction to Digital Marketing

This module covers introduction, trends and scope of digital marketing.

  • Website Development

We help you create top-notch website using WordPress along with lessons on domain and hosting.

  • Functioning of Search Engine

In this module, we teach you the working and structure of search engine.

  • All about SEO

With this, you will learn the requisites of ranking and optimising the website for search engine. Also, we emphasise on SEO terminologies and maintain ranking. Also, preference is given to SEO Cannibalization and keyword search for boosting content and links.

  • Website Audit and Optimization

This module helps in determining the factors that is affecting the visibility of website and performance in the Search Engine.

  • All about Optimisation

In this we elaborate about On-page and Off-page Optimization, CRO – Conversion Rate Optimization, and SMO – Social Media Optimization.

  • Introduction to Graphics Designing

This module focuses on imparting lessons for creating banners, flyers, infographics, images, etc.

  • Social Media

This module includes social media automation and highlights social media platforms like LinkedIn, Facebook, Instagram, Quora, YouTube, WhatsApp, etc., for promotion.

  • Email Marketing

We teach the capability of profitable emails that help you market your product and services.

  • ORM – Online Reputation Management

Learn strategies that help create online reputation to avert deceptive trends.

  • All About Mobile

We help you create mobile app, emphasise on App Store Optimization to optimise mobile apps, mobile optimisation, marketing and SMS marketing.

  • SEM – Search Engine Marketing

We help you guide about SERP that primarily helps in promoting website through paid advertising.

  • ROI – Return on Investment

We focus on effective ways to calculate common profitability ratio i.e. ROI.

  • All About Google

This module covers tools from Google like Google AdSense, basic and advance Google Ads, Google play console, Google algorithm, Google keyword planner, Google search console, Google analytics and Google my business.

  • Various Modes of Marketing

We help you understand affiliate marketing, remarketing, content marketing, influencer marketing, e-commerce marketing and methods for promotion. We also emphasise on ways to implement these tactics.

  • Content Writing

In this module, we teach ways to churn content ideas and creating eye-catching content. We also introduce you to blogging and ways to advertise and educate the masses.

  • Digital Marketing Planning and Reporting

We teach tactics to build digital marketing strategies and ways to create report to track performance.

  • SWOT and PEST Analysis

We teach you these strategic planning methods for absolute Business Analysis.

  1. Who should attend? 
  • Students – undergraduates, graduates, postgraduates.
  • Entrepreneurs – CEOs, business owners of small, medium, large sized companies, MBA heads.
  • Corporates – Public relation officers, business development managers, directors.
  • Institutes – Mass communication, engineering, hospitality, event management.
  1. FAQ’S

Q: Why should I choose this course?

A: After this course, you get value addition to your resume and a plethora of opportunities. Most importantly, there is a demand for digital marketing, so you can expect attractive pack packages.

Q: Does your institute provide a demo class?

A: Yes, we do conduct demo sessions!

Q: How do I benefit from your course?

A: Our teaching methods make you job ready, wherein you learn everything about the online world.

Q: Do I get placement assistance?

A: Yes, we offer 100% placement assistance.

  1. Why Us?

We keep students updated with latest trends which is imperative in the field of digital marketing. Likewise, MITCON e-school complies to it by churning study material that keeps our student well-updated for the industry. Alongside, we have various certifications from Google which doesn’t limit you to digital marketing career but much more than that! Most importantly, our efficient staff strengthens your skills with knowledge that helps in building a productive strategy for businesses.

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